Visit us at LivingWithPurposeSeries.com.

The phenomenal success of The Purpose-Driven Life ™ proves that when the right author, the right content, and the right promotion come together, the results can be extraordinary. That's why we're providing a comprehensive set of promotional tools for Rick Warren's new Living With Purpose Series. This CD-ROM contains integrated marketing tools to help you maximize your sales opportunities during pre-launch, launch, and the Christmas holiday season.

1. Pre-launch promotions: Build anticipation among your customers with:
         • Banner ads for your website
         • Customizable postcards
         • Customizable e-mails
         • Customizable posters
         • Customizable bag stuffers
         • Customizable e-mail for your local church customers

2. Launch promotions: The first two books in the Living With Purpose Series will be in stores Mid-September. We've provided you with everything you need to help your store capitalize on customer interest including:
         • Customizable postcards
         • Customizable bag stuffers
         • Banner ads
         • Merchandising header and shelftalkers
         • Customizable posters in two sizes
         • Customizable e-mail in HTML and text
         • Customizable e-mail for your local church customers

3. Holiday promotions: Make sure you take full advantage of the Christmas shopping season with promotional tools including:
         • Customizable postcards
         • Customizable bag stuffers
         • Banner ads
         • Merchandising header and shelftalkers
         • Customizable posters in two sizes
         • Customizable e-mail in HTML and text

In the "More Resources" section, you'll find a library of photos, copy, and other promotional elements to help you create your own marketing materials. We're very excited about the potential of this new Rick Warren series and want to help you maximize retail sales in every possible way.

Finally, in the Timeline section, we have an overall Marketing Timeline. Represented with both graphics and very detailed text, the Marketing Timeline gives you step-by-step marketing instructions.

Thanks for joining with us to help maximize the effectiveness of the Living With Purpose Series campaign!